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ベチャ!
トマト
2012
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いらっしゃいませ。店長です。野菜売り場にようこそ。今回は「トマト」のアイデアと、着想のきっかけとなった食材の記憶をご紹介いたします。

状態変化の記憶

毎年スペインでトマトを投げ合う「トマト祭り」という収穫祭が行われるそうです。もしこのお祭りで硬いりんごを投げ合ったとしたらとても危ないですが、トマトであれば潰れやすいので当たってもそれほど痛くはないかもしれませんね。そんなトマトの潰れるという状態変化に着想したアイデアが「ベチャ!」です。「ベチャ!」は、しおりや付箋やコースターとして、何かと何かに「挟まれて」使うプロダクトです。

人の自然な行為で潰れるトマト

tomato1

tomato2

tomato3

ベチャ!
本を閉じたら、トマトをつぶしてしまいました!

tomato4

ベチャ!
お皿を置いたら、トマトをつぶしてしまいました!

tomato5

ベチャ!
コップを置いたら、トマトをつぶしてしまいました!

tomato6

このように、潰れるという状態変化の原因を、プロダクトを使う人の自然な行為と紐づけることで、まるで自分の行為で状態変化を起こしたかような錯覚と驚きを与えることができます。

おわりに

今回は「トマト」の状態変化の記憶を生かして、人に錯覚や驚きを与えるアイデアでした。使ってみたい!一緒に商品化したい!などありましたら、ぜひご連絡ください。

それでは、引き続き当店の食材アイデアをごゆっくりお楽しみくださいませ。

店長のイチオシ
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