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エダマメガネ
枝豆
2018
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いらっしゃいませ。店長です。野菜売り場へようこそ。今回は「枝豆」のアイデアと、着想のきっかけとなった食材の記憶をご紹介いたします。

状況の記憶と感触の記憶

今回は、枝豆がもつ2つの記憶に注目しました。
1つ目は、枝豆の最大の特徴である、さやの中に豆が入っている状況の記憶です。
2つ目は、さやはフサフサで、豆はツルツルという感触の記憶です。
この二つの記憶から着想したのが「エダマメガネ」です。

さやの中からエダマメガネ

edamame1

さて、ここに枝豆があります。ちょっと開けてみましょうか。

edamame2

パカッ!さやを開けると中にはメガネが入っています。メガネケースに入っているメガネが、まるでさやに入っている豆に見えてきませんか?

edamame3

枝豆は中国語で毛豆といわれるそうです。それだけ「毛」は枝豆の大きな特徴と言えます。そこで、メガネケースにもフサフサの産毛を再現しています。

edamame4

さらに、メガネフレームにも枝豆の豆のツルツル感を再現してみました。

edamame5

また豆をよく見てみると、それぞれ形や大きさに微妙に個体差があります。そこで「エダマメガネ」もメガネの数だけ微妙に異なる個体差を表現しました。

edamame6

このアイデアにおいて重要なことは、単純に枝豆に似たメガネケースをつくることではありません。最も重要なことはメガネケースとメガネがセットになって、「枝豆の記憶」を再現することです。そのため、さやの中に豆が入っているという状況の記憶、さやのフサフサと豆のツルツルという感触の記憶、それらすべてを生かしたアイデアが「エダマメガネ」です。

おわりに

今回は、枝豆の状況の記憶と感触の記憶を使ったプロダクトのアイデアでした。商品化にむけた動きもありますので、進捗がありましたら、またご報告させていただきます。

それでは、引き続き当店の食材アイデアをごゆっくりお楽しみくださいませ。

こちらもどうぞ!
店長のイチオシ
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